• Most universally favoured colour for all
  • Trust, honesty and dependability
  • Building customer loyalty
  • Confidence, reliability and responsibility, one-to-one communication rather than mass communication
  • Inspire wisdom and high ideals
  • Conservative and predictable
  • Calming, reducing tension and fear
  • Add strength and unity
  • Give harmony to spoken word
  • Good for conservative types of business such as accountants, insurance, banks and other financial companies
  • Relate maturity and adult market


  • Inner wisdom, quality and wealth
  • Prestige, luxury and material wealth
  • Generosity of time, money and spirit
  • Colour of victory
  • When used with dark blue it suggest honesty, trustworthiness and success


  • New beginning, wiping the slate clean
  • Not stimulating to the sense
  • Open way for the creation of anything the mind can conceive
  • Simple, calming
  • Equality, fairness and impartiality
  • Neutrality and independence